n today’s retail environment, leasing has become a central component in the development of new assets. It is no longer a final stage, but a process that directly shapes positioning, tenant mix and long-term performance.
Increasing operator selectivity and the need to deliver differentiated concepts—particularly in leisure and food & beverage—have raised the complexity of retail leasing.
In this context, achieving 100% occupancy prior to opening reflects not only demand, but the ability to structure a coherent and market-aligned asset.
Paseo del Mar, in Torrevieja, is a clear example.
With more than 10,500 sqm of GLA, an investment exceeding €60 million and 27 operators, the project reached opening with a fully configured tenant mix.
Paseo del Mar is an open-air retail destination located on Torrevieja’s seafront, designed to serve both residents and visitors.
This location directly influences the leasing strategy. Unlike traditional malls, the scheme relies heavily on experience, footfall dynamics and the interaction between uses.
In this type of asset, the tenant mix becomes a structural element, defining how the space performs.
Leasing at Paseo del Mar, led by Óptima Global Services, was integrated into the project from early stages.
This allowed:
The tenant mix strategy played a key role in shaping a coherent retail environment.
Tentants selection has been a critical component of the process.
Each operator was assessed based on its fit with the asset positioning, operational capacity and contribution to the overall mix, combining local, national and international brands within a balanced structure.
Óptima Global Services led the leasing strategy from early development stages, integrating commercial criteria into the asset definition.
Beyond tenant acquisition and mix structuring, OGS contributed to space planning and unit design, optimizing layouts and adapting units to operator requirements and user experience.
OGS is now responsible for the asset management, ensuring continuity between leasing and operational performance.